Lexus: Amazing in Motion

This project was a pioneering endeavor, being one of the first marketing campaigns to utilize both horizontal and vertical parallax scrolling. This innovative use of technology played a pivotal role in popularizing HTML5 and the use of parallax animation in website design. It was not just a campaign, but a breakthrough in digital marketing, setting a new standard for interactive experiences.

Viewers were invited to scroll effortlessly through our interactive website, engaging with a meticulously crafted storyboard that portrayed motion in its most exquisite form.

As they journeyed through the site, short films and clips were beautifully integrated, offering an in-depth glimpse into the intricate craftsmanship behind the construction of these dynamic figures.