Lay’s: Messi Messages

Fun fact: when joined the team I said this is not FWA worth project and I was so wrong. Messi messages took them all!

Lay’s Messi Messages is an experience powered by deepfake technology, letting fans worldwide create their own custom video messages from the football superstar, spoken perfectly in their own language through an easy-to-use chat interface.

Users can talk with Messi and give him important details about their plans for watching the game. Soon after, Messi pops up on their screen with a personalized video invite to watch the match, mentioning their provided names, dates, and places.

With ten language choices available, users can create countless unique invites to share with their friends and family around the world in group chats and on social media.